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Radio – A Smorgasbord of Creativity
The Radio Mercury Awards just announced finalists for the 2017 awards. There were 117 radio spots and campaigns nominated by a group of some of the most creative minds in the ad business. It’s...
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Here’s What RADIO Stands For
Author: Annette Malave, SVP/Insights, RAB Anything is possible on radio. You can hear a singing garbage bag, a hamburger rap song or something that sounds like a bull elk. What you hear on the radio...
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Radio’s Top 10 to Usher in 2020
Author: Tammy Greenberg, SVP/Business Development, RAB As we leave one decade to enter another, we couldn’t be prouder of the progress that radio has made to continuously deliver first-class and...
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Navigating the New Auto Purchase Journey
Author: Annette Malave, SVP/Insights, RAB Think of the last time you went to buy or lease a new car. What were the steps you took? How long was the actual shopping and buying process? If you are like...
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Celebrate Radio
Author: Annette Malave, SVP/Insights, RAB Radio. According to Merriam-Webster, radio is “the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves.” At...
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Here’s the Buzz from Radio Week
Author: Annette Malave, SVP/Insights, RAB Engagement. Local. Heart. Soul. Creativity. Partnerships. Those were words that resonated across the various sessions and events that took place during Radio...
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In Your Ears – The 30th AnniversaryRadio Mercury Awards
Author: Madison Wright, Associate Producer, Radio Mercury Awards For the past 30 years, radio broadcasters, agencies and advertisers have entered their creative work into the Radio Mercury Awards....
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Thirty Years in Your Ears – Celebrating 30 Years of Radio Creativity
Author: Madison Wright, Associate Producer, Radio Mercury Awards Since their inception, the Radio Mercury Awards have honored the best in radio creative and have brought together agencies, productions...
View ArticleWhy Radio Is the Ideal Place to Share Brand Stories
Author: Tammy Greenberg, SVP/Business Development, RAB Consumers have strong expectations that the brands they choose both support and align with the values that are important to them. Recognizing...
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We Are All Ears – Radio and Audio Trends from the 2022 Radio Mercury Awards
Author: Madison Wright, Associate Producer, Radio Mercury Awards After two years of virtual awards events, on Thursday, June 9, radio and advertising creatives gathered at Sony Hall and others...
View ArticleRaising the Volume on Radio Creative
Experts discuss what it takes to create great radio ads. Author: Tammy Greenberg, SVP/Business Development, RAB “The beauty of a creative field like advertising is that you are always learning,” says...
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Set The Frequency – Trends Heard from the 2023 Radio Mercury Awards
Author: Madison Wright, Associate Producer, Radio Mercury Awards This year’s Radio Mercury Awards, held on June 8 at SONY Hall in NYC as well as virtually, celebrated winners from across the country....
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